India is particularly guilty of the brand of body shaming that insists that only fair is lovely. The one thing that sets us Indians apart is our fetish for fair skin. Media, advertising, and the fairness cream industry strafe Indian women and now men too, with the message that their natural skin colour is not good enough, whether for a job, a game of tennis, or the marriage market.
Dark and Lovely seeks to draw attention to the unjust effects of skin colour bias, shaped by societal attitudes and reinforced by media messages that are corroding the self-worth of countless people, young and old. Creating awareness about skin colour bias is the first step to fighting it.